3 Steps to Keeping Your Customers Longer
Friday, September 10th, 2010 at
12:39 am
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3 Steps to Keeping Your Customers Longer
It is a widely known fact that it costs six times more to gain a new customer. In such a scenario, it becomes critical to keep your customers coming back so you get repeat business – over and over again.
Here are 3 Steps to help you Keep Your Customers Longer:
Welcome Your Customers.
People are more inclined to be drawn to a company that makes them feel important and appreciated. Customers can tell whether you're happy to see them through body language, subtle gestures and signals – your tone of voice, your expressions, your posture, the way you are dressed, your way of being – all these things send powerful messages to them.
Reward Customer Loyalty.
Your revenues will increase, if you can retain your customers and keep them coming back . As discussed earlier, research indicates that it costs six times more to get a new customer versus serving an
old one. Therefore, it obviously pays to retain your customers. So the question is, “Are you keeping your current clients engaged, involved and interested in returning to you for your products and services?" It does not cost much or take much effort to let someone know you appreciate their patronage – and are ready to reward them for coming back to you.
old one. Therefore, it obviously pays to retain your customers. So the question is, “Are you keeping your current clients engaged, involved and interested in returning to you for your products and services?" It does not cost much or take much effort to let someone know you appreciate their patronage – and are ready to reward them for coming back to you.Reduce the Risk Factor for them by Providing an experience:
Each time a customer decides to seek a new business, they are taking a risk in terms of determining whether they will have a good experience. If you can provide them with a good experience, you've greatly enhanced their satisfaction level and reduced their need or desire to go to a newer business – where the quality of service or experience is unknown. This will make engaging with you less risky and help you retain your current customers. Keep an open ear and learn to look for any signs that your customers aren't happy with the product or service you are providing – customer satisfaction surveys can play an important role here.
In the long run, a few simple steps, intended to keep you focused on the needs and wants of your current customers, will be far more cost-effective then spending all that time, energy and money in looking for new customers.